Project review: IAA Transportation 2024 in Hanover
From September 17 to 22, everything revolved around logistics and commercial vehicles at the trade fair grounds in Hanover. The reason for this was the IAA Transportation. The main theme this year was the global creation of a climate-friendly, original transportation system through new and innovative technologies. To this end, almost 1,700 companies from 41 countries showcased their exhibits. XFAIR was able to support some exhibitors in the implementation of their trade fair plans. Translated with DeepL.com (free version)The task
The IAA Transportation was a varied undertaking for XFAIR. Our customers’ requirements included “classics” such as hotel and employee management, stand information systems and meeting room management – in addition to printing and personalizing name badges and setting up a reliable network and access controls. One of our customers also needed a way to manage their merchandise store. In addition, solutions were requested for the distribution of advertising materials and visitor flow measurement.
The implementation
There was a lot to do in the run-up to the IAA Transportation – with an average lead time of around two months.
The EMS store system, which we were allowed to set up for the merchandise store of one of our four customers at the trade fair, not only included the provision of two POS systems including EC card terminals and barcode scanners as well as receipt printers, but also the import of the descriptions, images and prices of the products offered in the store into the XFAIR database. The sales staff received extensive training in the use of the store system, as strict legal regulations must be observed when dealing with monetary equivalents. As an additional service, we took over the handling of daily cash sales. Afterwards, the customer received a summary of all relevant key figures in the form of XFAIR reporting so that internal analyses could be carried out.
For another customer, we started by importing the employee data records into the in-house event management software EMS. This information was not only used for the personalized printing of name badges, but also for sending personal information such as shuttle times. Thanks to XFAIR’s My Event app, this information could be retrieved in one solution. Other features included a chat function, the display of hotel and meeting room bookings and a telephone book. The check-in solution was also integrated into the My Event app. The imported data could also be viewed by the staff at the information desks so that visitors and the stand service providers responsible for them could be connected quickly and efficiently. Our technical team equipped this information desk with three complete workstations equipped for all eventualities. They installed digital displays in the meeting rooms to show how busy each room was. The highlight of this collaboration was the pilot project on visitor flow measurement, which was installed, implemented and evaluated by XFAIR for the first time.
- The third customer in the group decided to send out invitations to the trade fair by importing employee data into the XFAIR system. The link to online registration was also sent in these invitations. This allowed employees to register for the event independently and fill out the information forms created after the customer presentation – the hotel bookings were also arranged and managed via EMS. During the trade fair, staff at the information desk were able to access the stored information in order to connect visitors with the stand service providers responsible for them. We equipped this customer’s information desk with a total of five workstations including a telephone system and the necessary system access to book the customer’s own meeting rooms on request. We set up two types of access control to ensure that only authorized personnel could enter these meeting rooms and the rooms for handing out advertising material: firstly, a QR code attached to the door could be scanned with the My Event app, which then opened the door lock if permission was granted. Secondly, catering staff, for example, could hold their name badges with RFID tags up to the corresponding readers to gain access to specific rooms. In addition to the name badges, the catering crew also received smartwatches that responded to the call transmitters stored in the meeting rooms.
- This meant that our customer’s stand employees could easily cater for the physical well-being of their counterparts during a meeting. Of course orders could also be placed directly with the XFAIR catering app, which was integrated into the My Event -app was integrated. Other features of the My Event app included the chat function, the phone book and document handling. document handling.
- For the fourth and final customer, we ran another online registration with prior invitation mailing using imported employee data. Here the XFAIR Customer Care team took over the hotel administration for the customer. Here, too, we equipped the information desk with workstations and printers and provided a network. In the meeting rooms, which were managed via EMS, we set up so-called conference spiders in the meeting rooms, which were managed via EMS, so that people could also take part in the meetings digitally.
Our services
Hardware:
- 2 cash register systems
- 2 EC card terminals
- 2 bar code scanners
- 2 cash drawers
- 2 all-in-one touch PCs
- 3 information desks
- printers
- >2 receipt printers
- 1 Mail-to-print
- 3 back-office/infotheque printers
- Name badges
- Visitor flow measurement
- WLAN network
- LAN cabling
Software:
- Online registration
- Hotel Management
- Stand management system
- Advertising material distribution
- Store system
- Visitor flow measurement
- Meeting room management including displays
My Event app with:
- Access control
- check-in
- Catering
- General information
- Phone book
- Chat function
- Hotel information
- Meeting rooms
- Messages
Products in the store system
Calls (information desk)
booked meetings
Registered employees
issued advertising material
food & drinks
The result
Wie schon erwähnt war eines unserer Highlights dieser Messe unser Pilotprojekt zur Besucherstrommessung am Messestand, welches für zukünftige Messen und Events ausgebaut werden soll. Hierbei wird die Standfläche in verschiedene Zonen eingeteilt und tagesaktuell analysiert. Hierbei legen wir besonderen Wert auf den Datenschutz. Mehr Informationen zum Thema erhalten Sie selbstverständlich auf Anfrage.
Großveranstaltungen wie die IAA Transportation in Hannover sind immer mit einem gewissen Aufwand verbunden, der einiges an Flexibilität und Ausdauer in Anspruch nimmt. Umso erfreuter und dankbarer sind wir um unsere Kunden, die zum Teil schon seit Jahren mit XFAIR zusammenarbeiten, und uns – sei es zum ersten oder zehnten Mal – ihr Vertrauen entgegenbringen. Wenn auch Sie sich einen zuverlässigen und vielseitig einsetzbaren Partner für ihr nächstes Event wünschen, zögern Sie nicht uns anzusprechen. Dazu können Sie gerne unser Kontaktformular nutzen oder uns telefonisch beziehungsweise per Email kontaktieren.